Gokul Anilkumar
Design Lead | Built & Scaled 900-Person Org | ex-CDO | Fintech | Gov | AI in Design
I design AI, fintech, and enterprise experiences where business goals, technology, and human behavior meet.
Experience
I've designed across AI, fintech, enterprise software, government platforms, travel, and operational systems — from early strategy through launch.
My focus is always the same: make the product easier to understand, trust, and adopt.
12+ Years
Building digital products
350+ Projects
Across industries and markets
Enterprise to Startup
From strategy to execution
How I Think
Great products are not built around feature lists. They are built around how people think, decide, and move through a system.
I design for
The goal: every important moment should feel obvious.
What I Bring
Four strengths. One connected product practice.
Direction
Turning ambiguity into clear product direction
Architecture
Designing connected experiences, not isolated screens
Interaction
Building products for the next generation of interaction
Launch
Taking ideas from concept to launch
I bridge business goals, user needs, and technical reality — then ship.
Continuous Learning
I keep sharpening how I connect human insight, business strategy, and product viability.
Stanford Graduate School of Business — Executive Education
Design Thinking: From Insights to Viability (2022)
Product Manager and Designer of ex-NBA player Metta World Peace
1 / 7
Case Study 01 · National Payments
Changing how Kuwait pays, moves, and manages money every day.
Consumer Wallet · Merchant Platform · RFID Mobility · Payroll · Remittance
A national product vision designed to turn digital payment into an everyday habit.
The Vision
We were building the digital payment layer for Kuwait.
One ecosystem. Multiple products. One experience.
The Behavior Challenge
The opportunity was not another payment feature. It was earning enough trust and convenience for people and merchants to choose digital payment every day.
Product Ecosystem
Consumer Wallet
Merchant POS
Merchant Dashboard
Payroll
Remittance
RFID Mobility
Admin Platform
A single design language connects every product, role, and payment moment.
Product Vision & Leadership
I shaped the product vision across customers, merchants, regulators, mobility, payroll, and operations—aligning the ecosystem around adoption, trust, and national-scale growth.
Behavior Change Strategy
Every payment rail had to reinforce the same promise: accepted everywhere, instantly understood, and always trustworthy.
Consumer Experience
A focused wallet experience for balance, quick send, QR payments, and daily payment confidence.
Merchant Experience
Every second matters.
RFID Mobility
The payment disappears. The experience remains.
Enterprise Platform
Merchant Management
Payroll
Analytics
Employees
Settlements
Reports
Devices
Roles & Permissions
Designing Trust
Trust isn't added later. It's designed into every screen.
Pending
Processing
Successful
Receipt
History
Notifications
Scale
1
Major platforms
User journeys
Consumer + Merchant + Enterprise
One coherent system designed to operate across a country's daily financial life.
Leadership Reflection
“The real product was not the wallet. It was a new payment habit for Kuwait.”
KwikPay required product leadership beyond screens: a clear national vision, merchant adoption, consumer trust, operational alignment, and an ecosystem useful enough to become part of daily life.
Gokul
Product Vision Lead
Case Study 02
Insurance Platform for the On-Demand Economy
A digital-native MGA platform that prices risk, manages fleets, and settles claims — built for rideshare, delivery, and gig work.
Platform Problem
Traditional commercial insurance for gig and fleet businesses ran on static spreadsheets, annual policies, and opaque pricing.
InShare's bet was that real-time telematics + machine-learning risk scoring could replace that, but only if the data was made legible.
My job was to design the interface layer that turned a complex risk engine into something underwriters, brokers, and enterprise admins could actually operate.
InShare
Product Designer (UX/UI)
Information Architect
Design System
Admin Portal · Dashboard
Data Visualization
Fleet / Claims Workflows
Insurance Admin Platform
Risk & Claims Dashboards
Self-Serve Analytics
Build — Data science & ML risk engine built by InShare's engineering team; I designed the platform and how its data surfaced to users.
$7.5M seed · 2019 founded · $20B insurance TAM · Scottsdale, AZ
System Thinking
01
Mapped the full data flow: sensors -> data lake -> ML risk engine -> dynamic pricing -> claims.
02
Designed the interface layer that made an opaque pipeline legible to underwriters, brokers, and enterprise admins.
03
One platform serving four distinct user types — each needed a different view of the same data.
Research & Insights
01
They need real-time visibility into fleets, claims, and loss.
02
Surface risk scores and analytics; don't hide them in PDFs.
03
Admins want totals, underwriters want segments, brokers want status.
Design Approach
01
Dashboard-first: the most important numbers (premium, claims, loss/profit) above the fold.
02
Modular "Centers" — Fleets, Assets, Drivers, Risks & Claims — so each team has a home.
03
API-driven, real-time data with self-serve analytics, no waiting on a broker.
Solution Architecture
Enterprise-level KPIs: premium, claims, loss/profit, insured amount.
Track active, added, and removed units with monthly trends.
Driver counts, activity, and risk over time.
Claims breakdown: approved, pending, rejected, with a live ratio.
The ML risk-scoring engine was built by engineering; I designed the data-visualization system, the IA, and every screen that exposed it.
Impact & Learnings
Learning 01
In data-dense B2B tools, deciding what not to show is the core craft. Every extra number costs the user attention. The dashboard works because it's ruthless about what earns the top of the screen.
Learning 02
Designing for underwriters meant learning insurance logic — loss ratios, segmentation, claims leakage — so the interface respected how they actually reason.
Learning 03
Working with the data-science team, I learned to design around what the risk engine could reliably produce, not an idealized version of it.
Results
$7.5M
seed-stage insurtech raised and brought its platform to market
$20B
insurance TAM across the on-demand economy
4 x 4
one system serving 4 user types across 4 product Centers
GTM
supported go-to-market with Amazon, Skyward Specialty, and Snapsheet
Case Study 03
NFT Marketplace · Phygital · Giving Back
A creator-first marketplace where every trade gives back — built across two blockchains.
Web3 · Product & Visual Design
Most NFT platforms in 2022 were intimidating: wallet-first, jargon-heavy, and indistinguishable from one another.
Nuuway's brief was different — a marketplace built on a “giving back” mission for creatives, supporting both digital and physical assets, across Ethereum and Solana, for users who may have never touched crypto.
My job was to design an experience that hid the blockchain complexity behind a confident, editorial interface.
Nuuway
My Role
Lead UX/UI Designer · Information Architect · Design System owner
Responsibilities
Marketplace flows · Creator & asset-minting UX · Auction & checkout · Visual language
Deliverables
Explore · Asset & auction pages · Create-Asset flow · Profile / collection · Design system
Build — Engineered by Accubits using ReactJS, Node.js, and PostgreSQL. I owned the end-to-end experience and interface; the team built the smart-contract and multi-chain integration.
2 blockchains · 3 user modules · 3 payment rails · 4 languages
Business Context
Unlike speculative-trading platforms, Nuuway was designed around supporting creatives and giving back; a fixed percentage of every NFT purchase is routed to good causes.
The product had to serve three audiences at once: collectors who browse and buy, creators who mint and earn royalties, and an admin who curates and governs the marketplace.
Built to bridge Web2 and Web3: fiat and internal wallet for newcomers, full on-chain control for crypto-native users.
System Thinking
01
Mapped Customer, Creator, and Admin as distinct journeys with a shared asset spine.
02
Designed chain-agnostic minting: Ethereum or Solana, with gas, standards, and confirmation abstracted into one path.
03
Accounted for dual wallets: Magic.link for Web2 users and Metamask / WalletConnect for Web3 users.
04
Treated phygital assets as first-class, threading shipping and order tracking into a crypto-native flow.
Research & Insights
01
Let users browse and buy under a threshold with no wallet, no sign-up; defer complexity until it is truly needed.
02
A progressive Create-Asset flow: list type, details, chain, royalty, publish; one decision at a time.
03
Explore uses faceted filters and clear categories so thousands of assets stay navigable.
Design Approach
Art first. Crypto quiet.
The interface gets out of the way of the work while keeping every transaction understandable.
Solution Architecture
Wallet connect or skip, Explore, filters, asset detail, checkout, owned assets, gifting, wishlist, loot boxes, order tracking, donate.
KYC-gated minting, multi-chain Create-Asset, auctions, drops, royalties, community pages, blogs and vlogs.
Asset approval, user and commission management, drops, analytics, and content moderation.
Accubits engineered the smart contracts, chain integration, and Magic.link wallet; I designed the IA, every screen, and the interaction model connecting all three modules.
Product Experience
A collector lands on Explore, filters by category, and opens an asset to see the artwork, creator, live auction state, and bid history.
A newcomer can buy without a wallet or sign-up below the threshold. A creator runs Create-Asset, choosing Auction or Fixed Price, uploading 3D, video, audio, or image, selecting Ethereum or Solana, and setting royalties.
Every purchase quietly routes a share to a good cause.
A design-led store, not a crypto dashboard.
Impact, Learnings & Results
What shipped
2 blockchains (ETH + Solana) · 3 user modules · 3 payment rails · 4 languages
A full multi-chain marketplace spanning Customer, Creator, and Admin.
3 payment rails unified into one checkout: crypto, fiat, and Nuucoins.
Phygital support with order tracking in a single flow.
A reusable design system across Explore, auctions, minting, and profiles.
A giving-back model designed into every transaction.
Nuuway product motion preview
Click play
Case Study 04
Sports & Social · Web3 · Product Design
The operating system for grassroots basketball — where pickup players, teams, and leagues live, compete, and get paid.
Sports & Social · Web3
How might we give at-risk kids a reason to stay on the court — turning scattered pickup basketball into an organized, rewarding community with real teams, real stats, and a path that competes with the street for their time and identity?
Product Direction
Client
Metta World Peace
I served as his personal product manager and lead designer, owning product direction and every design surface.
I Designed
UX/UI · IA · Role Architecture
Mobile and web product surfaces, 60+ flows, and the design system across the ecosystem.
Build
Accubits / Anchain
Node.js, Swift, Kotlin, MySQL, XPS token backend, and NFT marketplace integration through Anchain APIs.
Duration: 6 Months
Mobile · Web · Token Backend · NFT Marketplace
Business Context
The grassroots player is an afterthought, and the at-risk grassroots player is invisible to the category entirely.
The behavior was already there to build on: sports organizations had adopted digital engagement tools, and fans were already using engagement platforms. The product's job was to redirect that proven pull toward community, not just commerce.
$4.8B
Fan-engagement market in 2025
$13.2B
Projected by 2034
~40%
Teams and leagues share in 2025
72%+
Fans using at least one engagement platform
XvsX inverted the premise: instead of monetizing pro fandom, use teams, leagues, stats, and rewards as a youth-diversion tool.
System Thinking
Status ladder
Followers, badges, wallet, and stat history accumulate into an identity worth protecting.
Teams cap at 15; overflow routes to a bucket. The pattern repeats across teams, leagues, and players.
Personal, team, and league wallets use one interaction pattern for donations and creator-controlled splits.
Research & Insights
01
Players juggle court-finders, ELO trackers, RSVP apps, texts, and still fight coordination friction.
02
Badges, awards, and verifiable stats give kids a positive identity to climb.
03
The social and team layers sit at the center, not the marketplace.
Two problem spaces converged: disconnected pickup tools and the emotional pull of belonging, status, and structure.
Design Approach
Belonging as product architecture.
The product turns participation, profile setup, and team activity into visible progress.
01
Role-first onboarding scopes each kid's home to who they are.
02
Reward-gated profile completion turns setup into progress.
03
Earnable status appears through challenges, ranking badges, awards, and verified badges.
04
One pattern library keeps league-creator tools and a spectator feed feeling like one place.
Solution Architecture
Belonging
Feed, stories, chat, voice/video, and live streaming with live scores.
Status + structure
Teams, leagues, open runs, matches, invites, challenges, badges, and awards.
Real achievements
Stat Keeper and Scoreboard Keeper roles, template-based and time-gated.
Rewards + value
Wallets, Stripe fiat on-ramp, peer transfers, donations with creator splits, coupons, and spin-to-win.
Ownership layer
Anchain platform, API-integrated, with view, buy, and resell via Dapper Wallet on Flow.
Safety + operations
Analytics, verification queues, sub-admins, CSV coupon campaigns, and moderation.
Case Study 05
A kiosk wayfinding and stall-discovery experience for the Middle East's largest technology exhibition. Helping 143,000 visitors find any stall — in seconds.
Experience & Spatial Design
GITEX 2015 packed roughly 3,900 exhibitors from 144 countries into the Dubai World Trade Centre over five days.
With that density, the hardest problem on the floor wasn't what to see; it was how to get there.
I designed a solution that turned a sprawling, disorienting venue into something a visitor could search, understand, and navigate in seconds.
Design Approach
I designed around four core tasks: search, view, navigate, preview. The interface lets a visitor search any of the 3,900 stalls, open a detailed exhibitor profile, generate a route to that stall, and preview the journey as a third-person walkthrough video before setting off.
I prioritised large tap targets, legible-at-a-glance typography, and a calm visual hierarchy suited to a noisy, high-traffic environment where people interact for seconds, not minutes.
Solution Architecture
01
Searchable index of all 3,900 stalls, built around spatial search over an exhibitor database.
02
Profile, category, and pinpointed location, shown in a structure visitors could understand at a glance.
03
Point-to-point routing via an A* pathfinding algorithm over a navigation mesh of the venue.
04
A third-person, spline-based camera animation that previews the route as a video before you walk it.
Technical build by the developer; I designed the interaction model, screen flows, and how each layer surfaced to the user.
System Thinking
Search
View
Navigate
Preview
01
Large tap targets and glanceable type for a 7-second, standing interaction.
02
Designed for a loud, crowded, high-traffic environment.
03
Kiosk-first patterns: attract loop, auto-reset, no login, instant search.
Impact & Learnings
“
Learning 01
Spatial clarity is an interaction problem, not a graphic one.
“
Learning 02
A live 5-day event with zero room for failure forced radical simplicity.
“
Learning 03
Collaborating tightly with the developer taught me to design for the engine's constraints — pathfinding, render performance, level-of-detail — not against them.
Results
Designed for fast decisions in a high-pressure public environment.
3,900
stalls indexed and made navigable
144
country pavilions mapped into one 3D model
8+
halls unified into a single searchable wayfinding system
143,000
visitors the experience was built to serve
Any-to-any
routing between any two points on the floor
~50
touchscreen kiosks deployed at hall entrances and junctions
A visual collection of AI-native products, enterprise platforms, interaction systems, and spatial experiences.
Resume · 2026
PDF · 1 page
Experience, leadership, and selected work
A concise view of 12+ years across product design, AI, fintech, enterprise systems, and design leadership.
Download Resume PDF↓
Contact · Kuwait
Have a project, idea, or collaboration in mind? I'd love to hear from you.